PureTrash

Pure Trash is a lifestyle brand under Max Fuchs AG (“MFH”), targeting fashion-forward outdoor enthusiasts. Drawing from military aesthetics, it merges vintage and “destroyed” design elements with comfortable cuts and high-quality materials.

The range includes stylish apparel, bags, and boots with a worn-in look. Despite their eye-catching design, the products remain practical—durable, functional, and effortlessly stylish.