Under Armour

Under Armour, Inc. was founded in 1996 by Kevin Plank and is headquartered in Baltimore, Maryland. Today, it is recognized as a global leader in performance apparel, footwear, and accessories for men, women, and youth.

Guided by the mission “Under Armour makes you better,” the brand emphasizes technological innovation and performance. From the first moisture-wicking shirts to comprehensive product lines supported by connected fitness solutions, Under Armour combines functionality with modern technology for athletes and everyday users alike.